Direct Mail Postcards Prove a Flop

Making customers aware of your product or service is quite a task. For the first time ever, I decided to try direct mail. I used a list of local Hillsboro, OR based businesses, hand selected 1,000 of them so I didn’t send them to companies like Intel and Yahoo!. I spent $500 on the whole deal, which is a lot of money for me to be spending.

I designed the cards, set up a landing page that continued the same message, created the web sign up forms, and sent the cards off. Two weeks later, not a single person called or filled out the web form. About 10 visitors went to my landing page.

On the bright side of all this? Close to 1,000 businesses have at least seen my name and logo – this could help as I continue my marketing efforts.

on Oct 16 in Video Blog tagged , , by Bob Potter