• Design – 1.4 hours
• Website Development – 11.6 hours (includes both site and blog setup/coding)
• Writing Content – 14.3 hours (writing, editing, having my wife edit, etc.)
• Hosting – .6 hours (setting up hosting account, email, etc.)
• Email Newsletter Announcement – 5 hours
• Social Media – .5 hours

Why did I spend so much time on my newsletter?

While I enjoy writing, I do struggle with it at times. I start writing something only to erase it, then start with something else. I’ll finish it, read through it and decide it doesn’t send the message I want to get across. So I start over. Then I have my wife edit it and offer suggestions. After a few test sends and with an increased heart rate I push the “Send” button as it goes out to my contacts…hoping for the best.

Room for Improvement

There are a number of things I can improve upon:

1. I write my website content in Coda so that I can see it on the website. Being visual, it really helps me develop the copy (at least I think it does). As you can imagine, writing it in Coda and constantly going to my FTP client to refresh and upload the file adds lots of time. It’s a bad habit and one I really need to correct. My goal is to write the content in something like Evernote and then add it to the site once it has been fully edited. I imagine I’d spend 20% less going this route.
2. When I started designing this site I had a few ideas. Most of which came from Jason’s mockup of Basecamp, Freshbooks, Mail Chimp, 37 Signals, and a few other websites. Why did I “borrow” from these fine websites? Because I look up to them and because I borrowed Seth Godin’s philosophy that there is no reason to try and come up with something entirely new – he basically says, “don’t start from scratch.” If I had started from scratch, I would have spent far more hours designing something and it wouldn’t have added any value.
3. I didn’t do much “marketing” before hand. I’m more of “gotta have all my ducks in a row” kinda guy. Plus I’m better off focusing on one task than figuring out how to generate some interest and do it effectively. Throughout this process I wished I had a partner to help with things like this.